Anna 
The Singapore Badminton Association (SBA) has appointed Woo Kaiwei as its new chief executive officer.
Woo, 40, has a background in public service, having worked at the Ministry of Defence (MINDEF), the Public Service Division in the Prime Minister’s Office, and Singapore Press Holdings. Before joining SBA, he was the head of strategic planning and corporate development at So Drama! Entertainment, a MINDEF-affiliated organization.
He will officially take on his new role on April 3, replacing Alan Ow, who stepped down in December 2024.
“I am excited and honored to help shape SBA into a globally recognized badminton powerhouse while uniting Singapore through our shared love for the sport,” Woo said. “Achieving this vision requires collaboration, and I look forward to working with all stakeholders in the public and private sectors.”
According to SBA, Woo brings more than a decade of experience in strategy development, corporate planning, and business transformation.
SBA President Lawrence Leow noted that the selection process involved several rounds of interviews with candidates from diverse backgrounds.
“The final interview panel, which included senior representatives from the Singapore Sport Institute and SBA’s executive committee, was highly impressed by Woo’s strategic planning vision,” Leow said. “His approach covered grassroots participation, athlete development, stakeholder engagement, and organizational growth. We look forward to working with him.”
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