The phrase “Everyone watches women’s sports” became a defining slogan of 2024, highlighting the increasing success of women’s athletics across various platforms. As the year comes to a close, ESPN has confirmed that women’s sports, particularly NCAA volleyball, are experiencing a remarkable surge in popularity.
College volleyball reached new heights in 2023, with 1.7 million viewers tuning in to watch the NCAA final, marking a 115% increase compared to the 786,000 viewers in 2022. While average viewership for the NCAA finals dipped slightly this year, ESPN reported record-breaking success across other areas. The network’s official social media post on X read, “ESPN viewership Aces 2024 women’s college volleyball season,” as the network celebrated a combined viewership of 3.7 million.
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