DAZN has strengthened its position as a global football broadcaster by becoming the official broadcasting, production, sales, and marketing partner of World Sevens Football (W7F).
The new women’s football competition will debut from May 21-23 in Estoril, Portugal, featuring elite teams and players in a fast-paced seven-a-side format. Eight clubs will compete for a $5 million prize pool in matches consisting of two 15-minute halves on half-sized pitches. The tournament will begin with a round-robin group stage, followed by semifinals and a final.
Through this partnership, DAZN will collaborate with W7F on sublicensing and marketing, using its global platform and advanced technology to expand the competition’s reach and audience.
English football legend Anita Asante, an investor and advisor for W7F, expressed her excitement about the tournament’s unique format. “Our short-format, high-energy matches mean more action, entertainment, and goals. With DAZN as our partner, we can bring this thrilling new series to a global audience while also working together to forge new partnerships,” she said.
Hannah Brown, co-CEO of Women’s Sports at DAZN, emphasized the significance of the collaboration. “The fast-paced format, top-class global talent, and record-breaking prize pool make this new competition a milestone for the game,” she said. “Together with World Sevens Football, we will accelerate the growth and realize the potential of this exciting new format.”
Jen Mackesy, W7F co-founder and minority owner of NWSL’s Gotham FC and WSL’s Chelsea FC, highlighted the importance of DAZN’s involvement. “Beyond DAZN’s massive reach, we are also excited to collaborate on sublicensing and marketing agreements to ensure World Sevens Football becomes a key property in advancing women’s football,” she said.
DAZN, which recently secured funding from the Saudi Public Investment Fund (PIF), continues expanding its football portfolio. The company has also partnered with FIFA to distribute the 2025 Club World Cup.
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